Custom Publishing Media Plans Organization RSS 
Customer Experience Matrix
DECEMBER 14, 2009
True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Perhaps this is an old habit that will change in a customer-driven world. On reflection, this makes sense. As the bit.ly
Industrial Marketing Today
JULY 14, 2010
Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Heck, even MS Word kept flagging curation as a misspelled word.
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NuSpark Consulting
SEPTEMBER 9, 2012
The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). You can show your ad on specific web pages, online videos, games, RSS feeds, and mobile sites that you select. The role of online display can be huge if executed properly and tracked accordingly.
Industrial Marketing Today
SEPTEMBER 13, 2010
In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.
Industrial Marketing Today
JULY 23, 2010
Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.
Industrial Marketing Today
AUGUST 20, 2010
You need to move beyond the free Google Custom Search tool for websites. See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”
Industrial Marketing Today
MAY 21, 2010
This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.
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