article thumbnail

Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Your statistics back up my thinking!

article thumbnail

B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Inside Sales And Telemarketing Help Boost B2B Brands: Really?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Would You Answer “Why Does Most Marketing Stink?”

Marketing Insider Group

The statistics do not paint a pretty picture: Consumers are bombarded with over 5,000 marketing messages a day, up from around 2,000 just a few years ago – Tweet This! Two-Thirds of us are on the “Do Not Call List” to avoid telemarketing – Tweet This! ” It’s Time For Brands To Become Publishers.

article thumbnail

Managing Marketing Content Across the Customer Life Cycle

Vision Edge Marketing

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. The Customer Life Cycle . Content and Life Cycle .

article thumbnail

Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch

Launch Marketing

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? Event Marketing. The ultimate goal of inbound marketing is to get your target audience to engage with your brand.

Product 48
article thumbnail

PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise.

article thumbnail

The Future of B2B Marketing: It's Social

Marketing Insider Group

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.