ClearVoice

JULY 12, 2022

With more and more tools available to capture, process, and even learn from data, a data-driven campaign can get better over time. Taking white papers from dry and dusty to something that truly drives interest can be a challenge, but when executed well, this tool creates strong ROI for marketers. Other ABM tools and tips.

Account Based Marketing 52

Account Based Marketing Sales Management Work Management Planning 52

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). A more static website or series of microsites. These make great social updates for Twitter or LinkedIn. We’ll start with owned assets – they tend to be the simplest to discuss in this context.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Biznology

OCTOBER 18, 2016

Google Search is the best tool to get a feel. Try out all the tools : it’s a buyer’s market. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). The informational microsite. Track using site analytics tools. Server-side analytics tools: AWstats, Webalizer. in your recon.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Google Search is the best tool to get a feel. Try out all the tools : it’s a buyer’s market. Blogs (including online journalists, curators, aggregators, group blogs, and bloggers). The informational microsite. Track using site analytics tools. Server-side analytics tools: AWstats, Webalizer. in your recon.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Marketing Insider Group

JULY 1, 2020

At its core, it’s a tool businesses can use for growth. Even the financial industry has come up with apps, online knowledge centers, and other tools to help both individuals and business customers better meet their financial goals and to do it with a level of transparency and convenience that was unheard of 15 years ago.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". What happens in larger organizations is that individual teams or divisions will pick up a multitude or tools over time. Microsites.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Hubspot

JULY 21, 2015

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. So you decide to create some DIY design tools to help them, you know, DIY. Here are some scenarios to demonstrate the mechanics.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Moz’s keyword difficulty tool can help you find the terms your audience is searching for so you can create content they’re actively seeking.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Moz’s keyword difficulty tool can help you find the terms your audience is searching for so you can create content they’re actively seeking.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168