Cross-Selling Loyalty Marketo Thought Leadership 
Adobe Experience Cloud Blog
NOVEMBER 10, 2016
At Marketo, we’ve seen many versions of the customer lifecycle model, each with their unique stages, and have even gone through a few iterations of our own. The customer lifecycle stages of awareness, engagement, retention, loyalty, and advocacy are usually found across models. It’s a win-win for both your buyers and your brand.
Adobe Experience Cloud Blog
FEBRUARY 28, 2017
This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. Cross-Sell Takes On More Importance. The net result: they have increased their cross-sell revenue and increased customer retention.
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Adobe Experience Cloud Blog
JULY 11, 2016
Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base. Upsell is defined as selling more of the same product or an upgrade.
Adobe Experience Cloud Blog
DECEMBER 6, 2016
This requires: Balancing marketing spend to also invest in building engagement, brand loyalty, and advocacy with current customers rather than just finding new ones. Investing in teams that are dedicated to driving customer growth with adoption, upsell/cross-sell, and advocacy. Content & Channels.
Adobe Experience Cloud Blog
AUGUST 2, 2016
If you want to maximize your relationship with current customers (and accordingly, retention and loyalty), stage and interest-based nurture are a must—well past the point of purchase. Look for Moments of Cross-Sell and Upsell Intent. Great,” you’re thinking, “but we sell a subscription service for socks, not software.
Adobe Experience Cloud Blog
JULY 22, 2016
Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward? Take advantage of your subscriber’s high level of engagement by showcasing customer testimonials or cross-selling relevant products, services, or events.
Adobe Experience Cloud Blog
JUNE 24, 2016
While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell! For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. Share your thoughts below!
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