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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

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B2B Lead Generation: The Ultimate Guide

Zoominfo

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. Why Invest in B2B Lead Generation?

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

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Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Train a Journalist in Content Marketing. For example, the analytics software startup Mixpanel admitted it had been pricing its product wrong. And the CEO of messaging platform Drift publicly admitted its marketing had lost its way. Our Journey Towards Cross-Platform Development.

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Find & accelerate your marketing advantages to grow much faster

MKT1

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

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25 SaaS KPIs To Start Checking For Optimized Business Performance

accelerate agency

You’re likely investing heavily in initial marketing, sales, and promotions without seeing that investment repaid quickly. It can also be used to track up and cross-selling, new sales, and contract renewals. By tracking both MRR and ARR, you can gauge your company’s capacity for growth.