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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Content marketing is ubiquitous; 91% of marketers use informative content to educate leads throughout the buying journey. Stay Current with Evolving Social Media Marketing Trends. As noted above, more B2B decision makers are Millennials, who came of age during the rise of social media. Focus on Two or Three Social Networks.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Use hashtags on Twitter and Instagram to connect with like-minded individuals or specific causes or topics. Automate Social Media Sharing. Turn Up Your Retargeting.

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Top 10 Social Selling Tools

Zoominfo

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Nimble is a CRM designed for the social media age.

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How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data).

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Attribution Matters: Demystifying Social ROI in B2B Marketing

Adobe Experience Cloud Blog

While a sale may not result directly from a social engagement, social may have served as the initial entry point (discovery) or a point of reference (consideration) multiple times along the buyer’s journey. On some teams, sales uses Twitter to search for buzzwords and chat with potential leads.

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Adobe Experience Cloud Blog

As they do research on a business problem, they are posting on social networks, reading articles and commenting on blogs and third-party publications. The information on social networks is some of the most valuable data because it is user-generated and typically fresh and accurate.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

To nurture your prospects effectively, you need a detailed understanding of your buyers, their interests and priorities, and where they are in the buying journey. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Are you listening to them?