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5 Ways B2B Marketers Can Use CRM for SaaS Customer Retention

Spiralytics

This is where you’d want to extend CRM use rather than keep it to store customer data. Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. We have some tactics to share that help harness your CRM into a powerful customer retention engine.

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How to create a complaint management system to protect your brand reputation

Sprout Social

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is the importance of a complaint management system? An effective system will accept, categorize and track customer complaints from initiation to resolution. Complaints happen.

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How to Use Big Data to Improve Customer Service

Biznology

However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. With the right CRM solution, you know customers’ location, previous purchases, communication preferences, loyalty status, or support inquiries. Now, there are many ways to do so.

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CRM Software Selection Guide?

TrustRadius Marketing

The hardest part of choosing a CRM is knowing what to look for and consider. What is a CRM? Customer relationship management ( CRM ) software solution provides small businesses and major enterprises with services to improve workflows. What are the Benefits of Using CRM Software?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Customer Engagement Software can help you improve your customer interactions and support performance. 10 Knowledge base Email and social ticketing Ticketing trends Collaborative workflows Data centralization Freshchat 8.7/10 The Community plan offers a few free features that can help you with customer support.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

Customer Support for Enterprises. Customer support is important for any business, but the stakes are even higher for an enterprise. If used well, they’ll help your support team keep track of many accounts at the same time. . Enterprise Knowledge Bases.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

Satisfi Labs added the Context LLM Response System to its conversational AI platform. Brevo’s Brevo AI Assistant is a generative AI tool for the company’s CRM platform. In Qualtrics FrontlineXM it enables support agents to resolve customer issues faster and with more empathy. It generates subject lines for email campaigns.