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Contact Center Automation: Your Guide to Efficiency and Customer Happiness

Salesforce Marketing Cloud

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. When you automate processes in your contact center, your agents can work more efficiently and provide better support for customers with more complex issues.

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?

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Top 10 customer service software tools

Sprout Social

Customer service software is integral to any company’s tech stack today. Boost your customer support team’s efficiency Like it or not, the average consumer’s expectations are high when it comes to service. Thankfully, there are tools to boost customer service efficiency via automation.

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How to create a complaint management system to protect your brand reputation

Sprout Social

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? In short, it’s a way to simplify your complaint management efforts to boost efficiency, provide clarity and reduce errors. This feature lets you efficiently respond to complaints, filter reviews and assign tasks to other users.

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A roundup of the latest AI-powered marketing technology releases

Martech

CRM/Personalization Salesforce’s Einstein GPT for Commerce combines proprietary AI models with generative AI technology and real-time data from the Salesforce Data Cloud, such as customer demographic data and shopping history, to automate and tailor shopper recommendations in Commerce Cloud. Product content Optiwise.ai

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4 AI Features Telecoms Can Implement Now to Level Up Customer Service

Salesforce Marketing Cloud

How T-Mobile unlocks their customer solutions with AI, Data, and CRM. Perhaps more importantly, human agents are now freed up to efficiently handle more complex cases. Instead of hunting through knowledge articles, they can type a question into a global search bar and receive a summarized answer with citations to the source material.

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Is a HubSpot CRM Right For Your Business?

Lake One

If you do a Google search for “easy to use CRM” you’ll return more than 50 million results. Because people hate using CRMs. Back in 2001, Gartner measured a 50% CRM failure rate. I’ve worked across multiple CRMs from Salesforce to HubSpot. Many times we get asked if a HubSpot CRM is right for our clients.

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