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Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Martech

One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Connect to Your CRM. Most popular CRMs offer a two connection. Explore Matched Audiences.

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The Ins and Outs of Facebook Landing Pages

Hubspot

Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.

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The Easy Step-by-Step Guide to Creating a Website

Hubspot

Add pages to your site. Take the time to consider which template would most likely appeal to your ideal demographic. When considering templates, you also need to decide whether you want a static header or slideshow header, and how many pages you’ll need to fit in your menu bar. Add Pages to Your Site. Write content.

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Buzzwords in Marketing Automation: what is Dynamic Content?

Lead Liaison

It is content within a website, a form, a landing page, or an email that changes based on the interests or past behaviors of the viewer. It eliminates the need for multiple landing pages, depending on things like location. It’s a way to hyper-target your audience. How does it work? Lead score.

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7 Winning Strategies for Account Based Marketing Success

The ABM Agency

A comprehensive persona should include: Demographic information: Age, gender, education level. Research Existing Customers & Prospects Analyze data from existing customers and prospects who fit these key characteristics by using tools like CRM systems or marketing automation platforms such as HubSpot Marketing Hub.

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Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

Housing and managing data is traditionally the function of a CRM, however, the lines between CRM and marketing automation software have blurred. So, to answer, a Complete Marketing Suite is a marketing platform that includes or is integrated with CRM. CRM + Marketing Automation = Personalization. Why, you ask?