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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. It’s also a process that never ends.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

” The second question should be, “How can I use this information in my own marketing efforts?” And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Write a rebuttal. Do you think that the article lends credibility or context to your work?

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Tailor Content to Buyer Personas with Choose Your Own Adventure Videos

Vidyard

Marketing to anyone is a challenge – but what if one of your key buyer personas is… marketers? We, as marketers, have seen it all, and we don’t fall for gimmicks. That’s how Linda West, Act-On’s Director of Digital Marketing opened her talk at Viewtopia 2016. after the video has played. And she’s right.

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How Can B2B Organizations Build Loyal Advocates for Their Brand?

B2B Digital Marketer

Every single employee, outside contractor, anyone who’s within your four walls, your parking lot, and your sphere are a part of the marketing team and part of the customer service team. The problem is, B2B marketers are not building advocates. Strategy first marketing as a base for all further growth.

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Channels are dead.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

Stories are little video collections of your Snaps that you can put together which only last for 24 hours. But your nonprofit can leverage Snapchat to give a creative spin on visual storytelling - something that's very important in terms of inspiring people. Swiiiiiipe right or ask us how to find it ♥️

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Writing emo poetry on MySpace notes revealed a passion for creative writing. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. He was also a director for Ubiquitous, an influencer marketing agency, and Canoo, an electric vehicle startup.