Metadata
APRIL 8, 2024
Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. In fact, the ROI was so bad that I started asking myself whether my target audience of IT and security professionals even had active LinkedIn profiles. I was instantly hooked. The pivot paid dividends almost immediately.
Metadata
SEPTEMBER 28, 2023
Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake. and $4,950.64, respectively. It’s too risky.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Metadata
DECEMBER 5, 2023
Here’s the ROI on $80M of spend by Metadata customers running experiments Here’s a bold claim we’re proud to stand by: our customers reap the benefits of paid ad experimentation no matter how many experiments they run. When we say “ROI”, we’re talking about the opportunity amount divided by the spend. So what does this data tell me?
Metadata
OCTOBER 6, 2021
Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. If you know the opportunity dollar value, and your cost per opportunity, you’ll have a good sense of ROI. . $100k, I can likely afford to spend more per lead.
Engagio
MAY 23, 2023
What our CPO had to say about it “It’s gratifying to see that our customers are having the kind of success we envision. AI Reason 10 ROI: Demandbase helps customers increase their ROI by providing them the tools they need to target the right accounts, create personalized experiences, and measure their marketing effectiveness.
Metadata
OCTOBER 6, 2021
Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. If you know the opportunity dollar value, and your cost per opportunity, you’ll have a good sense of ROI. . $100k, I can likely afford to spend more per lead.
Adobe Experience Cloud Blog
JANUARY 8, 2013
by Dayna Rothman Too many marketers think of event ROI measurement as a pass/fail exercise, i.e., was the event good or not, or did it achieve more than X? In event ROI measurement, there are many intricacies to take into consideration, such as: Is the agenda right? Think about questions you want to answer that go beyond pass/fail.
Expert insights. Personalized for you.
52 
Let's personalize your content