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Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. Today, display advertising pretty much equates to programmatic advertising. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S. transact programmatically.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Buying cheap impressions, which made sense in the previous example, no longer helps you accomplish your goal.". Google Display & Video 360.

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The Remarketing Guide for Dummies

Outbrain

When the same user visits another site that hosts display or native ads from your ad network provider, the system will serve your ad to this particular user. Retargeting can be used in all verticals and industries, though it is obviously an important tactic in e-commerce. This will occur as long as you have an active campaign running.

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Connecting the Dots: Combining OOH and Digital Retargeting Can Unleash Massive Benefits for Aviation Brands 

Martech Advisor

But brands across verticals are finding they can no longer spend more to get more on digital because the space is saturated. In the past, advertisers were lucky to receive impression and CPM data in the wake of an OOH campaign. Also Read: Line It Up: Use Display and Native AD Targeting Tactics to Hit Your Business Goals.

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[Publisher Series] Revenue Optimization, Part II: Optimizing Existing Revenue Sources + RPMs

Outbrain

One compelling area of focus has been the optimization of revenue sources, which is largely responsible for maximizing RPMs, or Revenue Per Thousand Impressions. These campaigns then ran at a discount or as bonus impressions on non-monetizable pages (a.k.a Revenue Source: Programmatic Display and Video via SSPs.

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10 PPC Metrics You Should Monitor in Google AdWords

LeadSquared

When I started running ads, the number of metrics available to me in AdWords were overwhelming – estimated bid, quality score, CPC, CPM and at least a 100 more things. For example, if your ad/keyword received 10 clicks, and it received 2000 impressions, the CTR is 0.5%. So, here they are. So, what’s a good CTR? and convert.

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10 PPC Best Practices to Get the Most out of Your Marketing Budget

Optinmonster

Display Ads. Display ads show up on Google’s partner sites and typically show both images and text. Related Content: Google Display Retargeting Ads: A Budget-Friendly AdWords Option. We also want to target keywords that are triggering ads with an impression rate of more than 35%. Remarketing Ad. Note: The Impr.