How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)
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APRIL 4, 2023
The pressure-packed question for you: How can I generate ROI with certainty and let the C-suite know I’m helping them weather the economic storm? In normal times, that mindset is fine, but when budgets are tight, avoid investing in strategies with harder-to-measure ROI. said every B2B marketer in 2023. Let’s turn that around.
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