Anyword

JANUARY 20, 2022

As it was becoming increasingly difficult to navigate the murky waters of the commerce space, Anyword used its algorithm optimization and AI copywriting platform — trained on millions of dollars of ad spend — to create a solution. These top-performing ads experienced a 10% increase in ROAS. The Results.

ROAS 92

ROAS Ads Generation Copywriting 92

Anyword

MARCH 20, 2022

As it was becoming increasingly difficult to navigate the murky waters of the commerce space, Anyword used its algorithm optimization and AI copywriting platform — trained on millions of dollars of ad spend — to create a solution. These top-performing ads experienced a 10% increase in ROAS. The Results.

ROAS 52

ROAS Ads Generation Copywriting 52

Bionic

FEBRUARY 23, 2023

A key factor in creating a smart, strong AI is feeding it good training data. In this article, you’ll learn how to source good data to train your media planning AI models. That’s because many media agencies lack the data required to properly train an AI model. Your Media Planning AI will only be as smart as its training data.

Marketing AI 84

Marketing AI Media Plans Training Planning 84

Outbrain

FEBRUARY 8, 2022

Combined with Outbrain’s Conversion Bid Strategy tool, Ogee’s campaign reached a peak ROAS of 180% and drove 14,000 online sales transactions in just 4 months. And to really put a healthy glow on the campaign, Ogee’s native ad campaign achieved a CPC 76% lower than Facebook’s Beauty Vertical Benchmark. Read Ogee success story.

CPA 36

CPA Cost per Acquisition Best Practices ROAS 36

SnapApp

APRIL 4, 2018

Sales cycles may take too long because of training issues or inadequate deep funnel marketing support. It should be mentioned that there are many higher level/intermediary metrics that still matter for making B2B marketing decisions like CPC, CTR, impressions, CPL, etc. ROAS (booked revenue/media fees). Cost-per-click (CPC).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Single Grain

APRIL 24, 2023

The Challenge: Scale Conversions and Maintain a Better ROAS ThinSlim Foods’ advertising solution was on the right track, but still needed improvement. Specifically, the company wanted to scale conversions and maintain a healthy ROAS. To save money, we spread the CPC budget across multiple campaigns. So, what needed to change?

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Single Grain

JANUARY 31, 2020

Find countries or regions that are more profitable in terms of advertising costs with the CPC map and modify your ad campaigns accordingly to benchmark your numbers, plan your marketing campaigns and estimate ROI. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127