When Did Programmatic Advertising Start: A History Lesson


With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

What is Programmatic Digital Advertising?


SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Automating PPC with the New Google Ads


Google Marketing Platform, which combines DoubleClick and Google Analytics 360. Google Ad Manager, which combines DoubleClick for Publishers and DoubleClick Ad Exchange. Rather than running multiple calculations based on CPC, Google will now do those calculations automatically, making the cost of a particular action clear in the reports.

PPC 40

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

But for now, let’s kick off with these essential terms every digital marketer should know… Ad Exchange – are auction based, automated digital-marketplaces that enable multiple parties including advertisers, publishers, ad networks, Demand Side Platforms (DSP) and Supply Side Platforms (SSP) to buy and sell display, video and mobile inventory. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Do you know your DCO from your DMP?

Custom Reports: Measuring Lead Generation Conversions with Google Analytics


For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis.