How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Do you know your DCO from your DMP?

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

To test different attribution models, Google recommends first defining the most important metrics against which to test: conversions (at the same cost-per-action or CPA) or revenue (at the same ROAS). Monitor your test – While running tests, Google recommends avoiding major changes and keeping ads, CPA targets and budgets “steady” to observe long-term effects. DoubleClick Search and Smart Bidding.

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Cost-per-click (CPC). Cost-per-acquisition (CPA). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1 billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant. An ad network is defined as a mediator between publishers and advertisers, to curate a large repository of ad inventory from publishers and sell it to advertisers.