A Jargon Busting Guide to B2B Programmatic Advertising
DECEMBER 18, 2018
Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. DoubleClick – a Google marketing platform that combines advertising and analytics. Do you know your DCO from your DMP?