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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

You can select the following objectives: Reach : The system will deliver your ads to get the lowest CPM and the highest number of impressions. Traffic : You will get the lowest CPC, ideal for driving traffic to your landing pages, product pages and blog posts. Description Length : Between 12-100 characters.

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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space. Refers to the price of 1,000 ad impressions on a web page.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Some of the options you could consider are: Cost per thousand impressions (CPM). Viewable CPM (vCPM). Cost-per-click (CPC). With its pricing models based on CPM and SmartCPA, as well as a wide range of options to choose from, Propeller Ads one of the best ad networks right now. Cost-per-acquisition (CPA).