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LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate

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It’s not exactly news that LinkedIn advertising can be expensive. and “LinkedIn is the most expensive digital advertising platform.”. But, long story short, the B2B-heavy audience and granular targeting on LinkedIn make the higher cost worth it for B2B advertisers. Sign Up” manages to have the lowest CTR and highest CPC and CPL.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers? You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

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Is paid social advertising still worth it in 2023?

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Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. After a few months, my cost per lead (CPL) was $3k, and I was in a frenzy.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. So, what’s working in social advertising for B2B marketers? You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen.

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The Best Offer Types for Facebook and LinkedIn Campaigns

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LinkedIn is the bad boy of B2B social media advertising and has historically outperformed Facebook in just about every way. LinkedIn’s edge in CPC and CPL supports that as well. Given Facebook’s lower CTR but impressive lower-funnel metrics, people who do request demos on the platform do so with much greater intent.

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5 Top Methods to Decrease B2B Cost per Lead

PureB2B

The rising costs of lead generation , increased competition, and the rapidly growing population of competing companies are all challenges in the B2B world. Marketers are constantly challenged to drive qualified leads into the sales funnel and ensure that the cost per lead (CPL) is optimized.

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5 Top Methods to Decrease B2B Cost per Lead

PureB2B

The rising costs of lead generation , increased competition, and the rapidly growing population of competing companies are all challenges in the B2B world. Marketers are constantly challenged to drive qualified leads into the sales funnel and ensure that the cost per lead (CPL) is optimized.