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Martech
JULY 14, 2022
B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021.
Martech
MARCH 30, 2023
Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. Let me explain.
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Martech
FEBRUARY 28, 2022
But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Intent makes the difference.
Outreach
JUNE 22, 2021
Our K nowledge AI A ssistant, or Kaia, surfaces the information your reps need on a Zoom call at exactly the moment they need it. Outreach Sales Development Manager Kaitlen Kelly has 14 reps on her team, each of whom make an average of 50 touches per day. This allows sales managers to scale their coaching across the whole team.
markempa
DECEMBER 12, 2016
I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. For the majority of B2B companies with complex sales, marketing-generated leads rarely account for 50% of revenue and often it’s often much less. If not, you should.
Martech
JUNE 1, 2022
The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. They’re also vital to digital marketing. Weather-triggered targeting. The changes with Google Analytics 4. Google is, admittedly, late to the party.
Marketing Interactions
AUGUST 1, 2021
I just read a recommendation that B2B organizations should allocate 46% of budget to brand marketing and 54% to demand gen. The reasoning is based on an estimation that at any given time, only 5% to 10% of customers are in-market for a category. But I see others breaking the marketing spectrum down like this: Brand – awareness.
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