Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Digital Asset Management 99

Digital Asset Management Enterprise Management Work Management Marketing Management 99

Salesforce Marketing Cloud

DECEMBER 5, 2023

Your physical office space might have boundaries, but the digital world? With every custom application , cloud service, customer account, proprietary technology, and remote work log-in, your risks multiply. Much like securing your physical office against intruders, it’s important to do the same for your digital assets.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. Optimizing assets for different platforms. The goal is to use AI to empower human marketers and creatives, not replace them. Digital asset management. Governance.

Marketing AI 108

Marketing AI Digital Asset Management Enterprise Management Work Management 108

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Valasys

OCTOBER 11, 2023

Introduction to Network Access Control Solutions Network access control (NAC) is a security process for private and corporate networks. It consists of several authentication and authorization solutions to protect endpoints, networks, and devices. Here, we will discuss some other benefits of NAC solutions.

Digital Asset Management 52

Digital Asset Management Enterprise Management Work Management Marketing Management 52

ClearVoice

JULY 18, 2022

Brands create a lot of digital assets, such as written content, images, and videos, to promote their products and services. But how can marketers ensure teams across different departments (e.g., sales, product management, PR, communications, and agency partners) can efficiently access and reuse the latest assets?

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Martech

JANUARY 4, 2023

This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Go with the easy solution? What are your expectations for project management?

Digital Asset Management 91

Digital Asset Management Advertising Agencies Work Management Marketing Management 91

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth. Utilization.

ROI 299

ROI Content Marketing Digital Asset Management Business 299

Martech

SEPTEMBER 20, 2022

Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. In the first article of this two-part series, we’ll focus on selecting your DAM vendor. There’s a wealth of DAM vendors on the market today for every budget.

Digital Asset Management 94

Digital Asset Management Work Management Marketing Management Ad Building 94

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday. Lead management & CRM.

Digital Asset Management 116

Digital Asset Management Social Media Work Management Marketing Management 116

Hinge Marketing

APRIL 30, 2020

Digital just helps bring instant, 24×7, no travel required, cost effective visibility to that relevance. While firms in this high-performing category have different business models, serve different audiences, and span across all of professional services (i.e. Now back to the digital disruptors.

Digital Asset Management 109

Digital Asset Management Work Management Marketing Management Relevance 109

TrustRadius Marketing

MAY 12, 2022

Delivering a great customer experience today also means managing your online presence. Digital experience software allows you control over each new customer’s first time. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Circle Studio

OCTOBER 3, 2019

Marketing technology (or MarTech for short) is becoming an increasingly critical component of an A/E/C firm’s overall marketing strategy. The growth of the MarTech industry continues to explode, with more than 7,000 marketing software vendors providing a wide-range of tools to support today’s modern marketer.

Digital Asset Management 74

Digital Asset Management Marketing Automation Services Work Management Marketing Management 74

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By Websites and other digital systems are complicated, and a poorly functioning web system could prove disastrous for your marketing efforts. Processing.Please wait.

Digital Asset Management 101

Digital Asset Management Cost per Lead Work Management Paid Search Agency 101

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. 81% have a higher tolerance level for more vendors. In sharp contrast, 45% said it was not at all important.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Martech

AUGUST 5, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what comes first, strategy or operations? What is highlighted, however, is just how indispensable the operations side of marketing is. Editorial Director.

Digital Asset Management 107

Digital Asset Management Enterprise Management Work Management Marketing Management 107

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization.

Marketing AI 96

Marketing AI Digital Asset Management Enterprise Management Gartner 96

TrustRadius Marketing

APRIL 29, 2022

Providing the best virtual customer service is its own art form. You need to achieve conversion, satisfaction, and usability wrapped into a digital experience. A consumer’s digital experience depends entirely on your ability to control and improve it. How Much Does A Digital Experience Platform Cost?

Digital Experience Platform 52

Digital Experience Platform Pricing Price CMS Development 52

Martech

SEPTEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and people are talking about the Replacement Survey. But as for security, the low score might reflect that the survey was being taken by marketing rather than by IT.

Digital Asset Management 101

Digital Asset Management Enterprise Management Allocation Marketing Management 101

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. This broader scope should become standard as marketers try to truly integrate their programs. If you read that list quickly, it sounds pretty much like every other marketing automation vendor.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Valasys

AUGUST 14, 2019

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. A headless content management system, or headless CMS, is a CMS built exclusively for the back-end.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

Customer Experience Matrix

NOVEMBER 2, 2010

But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. As my model suggests it should, ATG also encompasses online CRM and online marketing, where Oracle’s Siebel line is also a little thin. What I really care about is the implications for marketing systems.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

B2BMarketing.net

MARCH 11, 2024

Forget about your own marketing team’s output for a second – just think about the sheer amount of digital content you’ve seen on social media, TV or your laptop today alone… the volume is staggering. This is what we learned in our recent B2B Marketing roundtable in association with digital asset management solutions provider, Canto.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

ClickZ

OCTOBER 30, 2020

30-second summary: COVID-19 has stress-tested the technologies and processes used in digital marketing departments by forcing everyone to work remotely. Without the right technologies, marketers lose efficiency, quality, and accuracy when confronting these challenges. Marketers hesitate to invest in new content.

Marketing Budget Creation 111

Marketing Budget Creation Digital Asset Management Budget Programs Marketing Automation Services 111

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

Enterprise Management 115

Enterprise Management Digital Asset Management Demand Paid Search Agency 115

Martech Advisor

OCTOBER 11, 2019

The grocery industry is increasingly becoming digital, and legacy grocers are working to bring their online offerings up to speed. One digital transformation success story is California-based Northgate Market, says, Shashin Shah, CEO of Pimcore. The grocery industry is facing an evolving reality with the spur of digitalization.

Digital Transformation 41

Digital Transformation Digital Asset Management Work Management Marketing Management 41

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Digital Asset Management 112

Digital Asset Management Marketing AI Terms and Conditions Branding 112

Martech

AUGUST 19, 2022

With the pandemic’s boon to virtual work , the viability of leveraging budget-friendly labor markets becomes more attractive. While product, IT, and support organizations have successfully done this for years, marketing has been slower to adopt, insisting that its creative essence can’t just be “lifted and shifted.”

Digital Asset Management 99

Digital Asset Management Work Management Paid Search Agency Digital Transformation 99

Hubspot

AUGUST 14, 2018

Steem has also paid content creators over $40 million in its digital asset, which are called smart media tokens, proving the platform’s viability to publishers everywhere. According to the Institute of International Finance, global payments cost $1.6 million posts each month. Intellectsoft. Celsius Network.

Digital Asset Management 75

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 75

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

ClickZ

OCTOBER 23, 2019

Many marketers know well the frustrations of coordinating the creative process — reviews and approvals can drag on, key feedback can get lost in lengthy email chains, and creative flow can be interrupted by too many stakeholders. Hightail works with clients including Patagonia, Jimmy Kimmel Live, the NFL Network, and Whole Foods Market.

Digital Asset Management 58

Digital Asset Management Enterprise Management Work Management Marketing Management 58

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

They want simple, fast, and intuitive solutions to their complex problems. The new generation of digitally savvy customers does a bulk of their product research online. Leaders who focus on better experiences –– and improved service –– over sales, reap the benefits. Think of content as the fuel for all your marketing campaigns.

Lead Generation 174

Lead Generation Lead Ranking Ideal Customer Profiles Lead Scoring 174

Martech Advisor

OCTOBER 7, 2019

Sherri Kolomayz, Senior Product Marketing Manager, Infor, shares tips for keeping new year planning evergreen and relevant for changing customer habits. As the calendar months roll into fall, visions of spreadsheets, pivot tables, calendars, and PowerPoint presentations loom in every marketer’s mind.

Resource Management 70

Resource Management Budget Programs Planning Marketing Plans 70