LinkedIn Ad Benchmarks: CTR, CPC, and Conversion Rate
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AUGUST 23, 2022
That said: “Download” has both the highest CTR and the lowest CPL. Learn More” and “Register” have similar CTRs and CPCs, though the latter has a much lower CPL. Sign Up” manages to have the lowest CTR and highest CPC and CPL. An example of effectively using the “Download” CTA and gated content from The Predictive Index.
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