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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

Ever feel like your social media metrics are whispering secrets to you? Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. Measuring CPC is as easy as pie.

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Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy. Here’s Why.

Content Standard

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. The Stories format for sharing content was first introduced into the social media landscape by Snapchat in 2013.

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LinkedIn Ad Budget Tips: How B2B Marketers Can Monitor and Maximize Spend

Content Standard

Data from LinkedIn shows that 79 percent of B2B marketers consider the platform to be an effective source for gaining leads, with 92 percent leveraging it more than any other social media outlet. These are the standards for aligning your LinkedIn goals and KPIs: Awareness: Select CPM to increase brand exposure.

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Why we care about performance marketing

Martech

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. Get the daily newsletter digital marketers rely on. emails, social media, paid search, etc.)

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Can You Drive Facebook ROI Without Resorting to Paid Reach?

Content Standard

But social media’s ROI is strongest when brands are consistent and diligent in their posting, which may result in marketers continuing to go through the motions even as their returns dwindle. For more stories like this, subscribe to the Content Standard newsletter. A study of 1.7

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Digital ad channels include display ads, social media, email, and mobile in-app advertising. Common examples of conversions include making a purchase, signing up for a newsletter, or requesting a demo. What is Cost Per Click Advertising? What is Cost Per Completed View Advertising? What is a Lead?

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Who’s Driving the Data Movement? Social Media Managers

Buffer

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. Well, on social media, guess what?