Cost Per Click CPM CTR Hubspot 
Hubspot
AUGUST 8, 2019
Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.
Hubspot
JANUARY 19, 2012
CTR (Click-Through Rate). How many times your ad was clicked, divided by the number of times your ad was shown (impressions). Social CTR. The number of social clicks divided by the number of social impressions. CPC (Cost-Per-Click). How much each click you received cost you.
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Hubspot
FEBRUARY 2, 2017
And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.
Hubspot
JULY 24, 2013
Here are three important aspects of this payment setup: Choose whether you''d like to pay on a cost-per-click (CPC) or cost-per 1,000 impressions (CPM) basis. Here''s what the options look like, once expanded: Once you finish choosing your targeting options, you’ll be asked to bid on the campaign.
Hubspot
JANUARY 21, 2013
For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. The two options you have for any pay-per-click advertising are 1) cost per click (CPC) , or 2) pay per 1,000 impressions (CPM).
Hubspot
JUNE 18, 2012
Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Theses tools also show you the popularity and average cost of each keyword. Finally, the approximate CPC in the last column is the keyword's estimated cost-per-click (CPC).
Hubspot
NOVEMBER 19, 2012
So if I promoted HubSpot's business page, a Sponsored Story would be generated if someone Liked our business page. We at HubSpot have seen higher clickthrough rates for these types of advertisements on Facebook, as well. Facebook can auto-optimize your campaign budget for clicks or impressions. 2) Sponsored Story.
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