Cyber Security Benchmarks: Are You Paying Too Much For Your MQLs?
Envy
AUGUST 22, 2019
Part 2: Value of PPC/Paid Campaigns for Cyber Security. PPC campaigns enable you to focus on your most valuable target audience, one with an immense potential lifetime value that makes it worthwhile to buy leads with paid campaigns. But when you master the medium, you can generate high-quality leads while keeping CPC low.
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