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10 marketing functions that brands should keep in-house

SmartBrief - Marketing

AUGUST 14, 2023

Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. Just run the numbers on cost vs. performance/benefit. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s.

Paid Search Agency 52
Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52
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Search Marketing on the Cheap

Biznology

JUNE 27, 2012

If you think that successful search marketing forces you to pay Google and the other search engines to send visitors to your site, think again. You don’t need to be a technical guru or a star copywriter—what you really need is the right knowledge and a willingness to work. Search marketing doesn’t have to cost an arm and a leg.

Search Marketing 80
Search Marketing Copywriting Public Relations Budget Programs 80
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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Cost per Lead 100
Cost per Lead Planning Work Management Marketing Management 100
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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Work Management 100
Work Management Marketing Management Marketing Automation Services Planning 100
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Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

cost per registrant for those with an average of 441 registrants and $39 per participant if the average is 256 participants. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. What’s the ROI of webcasting?

Webinar Metrics 100
Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100
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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Planning 100
Planning Work Management Marketing Management Marketing Budget Creation 100
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The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License. United States License.

Work Management 100
Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100
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