Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. As I mention in 5 Steps to Achieve Lead Generation ROI , it is important to negotiate pay-for-performance contracts with any media property to share in the risk. Am I suggesting we should abandon the social media bandwagon?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Industrial Marketing Today

MAY 7, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Marketing Insider Group

SEPTEMBER 15, 2010

Welcome to Social Media ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Community uses customer-generated content in a customer-aligned context for a customer-serving purpose. “This seems hard,&# you say, “why bother?&#

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. Copyright © 2010 Tiecas, Inc. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time. All Rights Reserved.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Marketing Insider Group

OCTOBER 28, 2010

Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Industrial Marketing Today

JULY 29, 2010

That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints. It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Marketing Insider Group

DECEMBER 1, 2010

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? All rights reserved.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

DECEMBER 16, 2010

So when someone asks “what is the ROI of social media?&# Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. And if we don’t engage our users, they will simply leave! All rights reserved.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

So when someone asks “what is the ROI of social media?&# Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. And if we don’t engage our users, they will simply leave! All rights reserved.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

OCTOBER 7, 2010

He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI. All rights reserved.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JUNE 7, 2010

ROI: How do you link social media activity to the bottom line? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Once that is complete, there is usually plenty of responsibility to go around. All rights reserved.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. Clear and concise goal setting and reporting metrics to understand the Tele results This is very important to anyone that cares about budget and ROI.

Work Management 100

Work Management Marketing Management Lead Ranking Lead Scoring 100

Industrial Marketing Today

JULY 9, 2010

Or do we need to show a verifiable ROI? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Visit my company’s Web site to learn more about Boosting Your B2B Lead Generation ROI and Search Engine Optimization (SEO). Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

The Effective Marketer

JUNE 21, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Pretty definable ROI in my book. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Online Marketing Institute

JANUARY 25, 2010

One, without fail, there is case study after case study available pointing to the ROI of marketing automation — when implemented in parallel with change management. That ROI is evidenced in terms of increased quality of leads and increased close rates. And that will add to the net ROI but in sometimes incalculable ways.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Marketing Insider Group

MAY 10, 2010

Myself and another B2B marketer were discussing how the recession had forced our marketing budgets to the inbound techniques with the highest ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Some on the call were shocked. Apparently not.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

Myself and another B2B marketer were discussing how the recession had forced our marketing budgets to the inbound techniques with the highest ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Some on the call were shocked. Apparently not.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 17, 2010

Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? All rights reserved.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? All rights reserved.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

The ROI of social media programs will continue to be challenged by some executives. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. The quality vs. quantity of leads debate will rage on. Hint: you have to do both). All rights reserved.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Online Marketing Institute

NOVEMBER 2, 2010

27 comments Social media measurement: defining the metrics to quantify ROI 26 comments Is Googles tax strategy evil? 237 posts from The Drama 2.0 237 posts from The Drama 2.0 He’s wrong. 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? All rights reserved.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Industrial Marketing Today

AUGUST 24, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Marketing Insider Group

JUNE 4, 2010

We know that marketing folk are all about ROI so they will always measure the success or failure of SM against dollar amount and they will end up missing the point with social media. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Buzz Marketing for Technology

OCTOBER 7, 2008

E-Business & Web 2.0. SOA & Web Services. Web Services. Web Site Management. Copyright © 2008 Computerworld Inc. Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Small Enterprise. E-mail Newsletters.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100