Copyright, ROI, Telemarketing and Web 2.0

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing

Telemarketing Work Management Marketing Management Paid Search Agency

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads?

Lead Generation

Lead Generation Budget Programs Work Management Lead Scoring

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Because it is an easy metric to obtain.

Lead Generation

Lead Generation Sales Management Lead Ranking ROI

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed?

B2B Marketing

B2B Marketing Planning Paid Search Agency B2B

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed?

B2B Marketing

B2B Marketing Planning Paid Search Agency B2B

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. As I mention in 5 Steps to Achieve Lead Generation ROI , it is important to negotiate pay-for-performance contracts with any media property to share in the risk. Am I suggesting we should abandon the social media bandwagon?

Tactics

Tactics Paid Search Agency Demand Generation Agencies Leads

Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

NOVEMBER 11, 2010

In one session I heard 3 different people ask an excellent presenter about ROI and “proof&# of results. Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0

Web 2.0

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

But combining these techniques can provide tremendous uplift in results and ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media

Social Media Paid Search Agency Demand Generation Agencies Media

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I hope you can make it. I hope you can make it.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Lead Generation Demand

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI.

Work Management

Work Management Marketing Management Lead Scoring Lead Ranking

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Paid Search Agency

Paid Search Agency Planning Lead Qualification Lead Ranking

5 Sales Closing Techniques

Marketing Insider Group

OCTOBER 7, 2010

He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI. I printed this and passed it out during our last sales meeting. I am sure it will help many of our agents.

Top of Funnel

Top of Funnel Telemarketing Work Management Marketing Management

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics.

Sales Management

Sales Management Telemarketing Work Management Campaigns

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Welcome to Social Media ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Community uses customer-generated content in a customer-aligned context for a customer-serving purpose. “This seems hard,&# you say, “why bother?&#

Social Media

Social Media Media Customer Satisfaction Web 2.0

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

Related Posts: 5 Steps to Achieve Lead Generation ROI Whatever Happened To The Business Case Whatever Happened to Marketing Strategy? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Planning

Planning Marketing Plans Work Management Budget Programs

Confessions Of A B2B Marketer

Marketing Insider Group

DECEMBER 1, 2010

Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? All rights reserved.

B2B Marketing

B2B Marketing Planning Paid Search Agency Top of Funnel

What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

So when someone asks “what is the ROI of social media?&# Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. And if we don’t engage our users, they will simply leave! All rights reserved.

Social Media

Social Media Media Enterprise Management Paid Search Agency

What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

So when someone asks “what is the ROI of social media?&# Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. And if we don’t engage our users, they will simply leave! All rights reserved.

Social Media

Social Media Media Enterprise Management Paid Search Agency

The 7 Burning B2B Social Media Questions

Marketing Insider Group

JUNE 7, 2010

ROI: How do you link social media activity to the bottom line? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Once that is complete, there is usually plenty of responsibility to go around. All rights reserved.

Social Media

Social Media Media B2B Budget Programs

Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

Myself and another B2B marketer were discussing how the recession had forced our marketing budgets to the inbound techniques with the highest ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Some on the call were shocked. Apparently not.

Social Media

Social Media Social Marketing Optimization Paid Search Agency

Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

Myself and another B2B marketer were discussing how the recession had forced our marketing budgets to the inbound techniques with the highest ROI. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Some on the call were shocked. Apparently not.

Social Media

Social Media Social Marketing Optimization Paid Search Agency

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

MAY 17, 2010

Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? All rights reserved.

Customer Satisfaction

Customer Satisfaction Loyalty B2B B2B Thought Leadership

The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

MAY 17, 2010

Social Media And Your Personal Brand 5 Steps to Achieve Lead Generation ROI About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? All rights reserved.

Customer Satisfaction

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency

B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

The ROI of social media programs will continue to be challenged by some executives. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. The quality vs. quantity of leads debate will rage on. Hint: you have to do both). All rights reserved.

Paid Content

Paid Content B2B Marketing Paid Search Agency B2B

Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

JUNE 4, 2010

We know that marketing folk are all about ROI so they will always measure the success or failure of SM against dollar amount and they will end up missing the point with social media. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Social Media

Social Media Demand Generation Agencies Media PR

B2B Marketing Zone

11 Reasons Why Outbound Telemarketing Programs Fail

Lead Generation Programs That Work

Webinars

Trending Sources

5 Steps to achieve Lead Generation ROI

Webinars

The Role of B2B Marketing

The Role of B2B Marketing

Need to Drive Leads? Try These Traditional Tactics Now

Top Takeaways From Blogwell Philly 2010

Integrating Social Media and Search

B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

7 Tips For Successful Lead Follow-up

The New Marketing Accountability

5 Sales Closing Techniques

Be A Hero: Choose Appointment Setting for Your Next Campaign

The 4 Cs of Social Media

How To Focus On Your Marketing Plan

Confessions Of A B2B Marketer

What Is The Future Of The Social Media Role?

What Is The Future Of The Social Media Role?

The 7 Burning B2B Social Media Questions

Push vs. Pull: Social Media and the Case for Marketing Optimism

Social Media and the Case for Marketing Optimism

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Predictions For 2011

Why Social Media Will Help Us All Get Along (Better) | B2B.

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