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3 Legal Steps Podcasters Often Forget About

ConvertKit

These materials are often protected by copyright law. What is copyright law? A copyright is a form of protection for an original work that is fixed in a tangible medium. Although the ideas in this article are not protected by copyright, the way I have written them are. Privacy policy. Legalese alert!

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Near the top of the funnel, it’s more likely that you’ll receive opt outs. Top- and middle-of- funnel recipients and current customer emails should be spaced out to avoid fatigue. But it needs to be.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) Every email message you send out has to include your valid physical mailing address.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

Marketing compliance is the practice of ensuring that marketing practices, sales content , and data follow the laws and policies set in place by the government to protect consumers. The General Data Protection Regulation (GDPR), a law that went into effect in 2018, protects the personal data and privacy of people in the European Union.

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40 Ways to Get Banned From the Top 5 Social Networks

Hubspot

It's not a perfect system the social networks have worked out, but it's important for marketers to know -- because believe it or not, lots of marketers are breaking these rules and don't even know it. If you're curious how the newest social network on the block works, we encourage you to read its Terms & Privacy page in full.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

CAN-SPAM - Short for 'Controlling the Assault of Non- S olicited Pornography And Marketing Act of 2003,' it's a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out consequences for violations of the Act.

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

Marketing Takeaway: If you have a "join our mailing list" form on your website, you should place it "above the fold" making it easy for visitors to opt-in. False positive - A false positive occurs when a legitimate permission-based email is incorrectly filtered or blocked as spam. Confirmed Opt-In (a.k.a. newsletters).