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Salesforce Marketing Cloud
MAY 2, 2024
So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.
Salesforce Marketing Cloud
MARCH 20, 2024
While AI-powered tools are great at projecting confidence and certainty in their responses, chances are you know little about the origin of the AI’s data. You can’t know why the AI does what it does until you understand how the LLM was trained and where its data came from. Do you trust generative AI to help you with tasks at work?
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Salesforce Marketing Cloud
MARCH 4, 2024
The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. Before we explore these key success factors and recommendations, let’s understand the current state of AI-powered CRM. Three foundations for strong AI-powered CRM 1.
Marketing Insider Group
DECEMBER 16, 2020
It’s not all about the featured snippet, though. Some companies have dedicated teams for content building, copyrighting and site optimizing; many do not. If you’re in the CRM market, other CRM tools are easily identifiable. Avoid a content marketing train wreck! Resources to cope with high-demand projects.
Martech
MAY 15, 2023
Thanks to Marc Sirkin and the team at MarTech for allowing me behind the curtain of MarTechBot, providing insider access to how it’s being trained, the underlying tech, and the real-time learnings. Sirkin and I discussed the implications of the contextual “MMM” prompt that he posted about. And led to further reflection.
Convince & Convert
JULY 21, 2010
She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright.
Hubspot
SEPTEMBER 26, 2019
Once you get to know what your target audience is interested in and what they love about your products, incorporate those ideas into your content. Read about your industry and profession. Host team trainings. What’s unique about them? Engaging with customers about their concerns and praise builds brand loyalty.
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