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B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

Read our free SMB Guide to Sales and Marketing Alignment. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online. Pay attention to the path and use this insight to design tests and experiments to boost conversion rate.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

For B2B marketers on Twitter, the best days to tweet are Monday–Thursday; the best times are between 1 p.m.–3 Conversion rates typically range from one to three%, with 2.4% But the top 10% of companies are seeing 3-5x higher conversion rates than average. Maximize Social Business ). Around the noon hour and 6 p.m.

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Best Practices to Plan and Promote a Webinar

Launch Marketing

The organization studied nearly 16,500 webinars from over 1,000 companies ranging from SMB to enterprise across all verticals. Overall, the registrant to attendee conversion rate averages at 46%. This includes training and internal communication focused webinars which have a much higher conversion rate.

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The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. With time, budget, and resources in such short supply, how do you decide whether or not investing ad dollars in Twitter is worthwhile? Why Paid Ads on Twitter are Useful.

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. The customer experience (CX) is essential to the survival and growth of the modern SMB. Increased Conversion Rates. With more qualified prospects comes a higher conversion rate. Follow him on Twitter @ReubenYonatan.

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10 Ways SMBs Can Offer a Better Customer Experience with CRM Software

GreenRope

10 Ways SMBs Can Offer a Better Customer Experience with CRM Software. The customer experience (CX) is essential to the survival and growth of the modern SMB. Increased Conversion Rates. With more qualified prospects comes a higher conversion rate. Follow him on Twitter @ReubenYonatan.