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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative).

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24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. click tracking, and also link analysis.

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A/B Testing: A Guide You’ll Want to Bookmark

Convert

A/B testing is part of a larger conversion rate optimization (CRO) strategy, where you collect qualitative and quantitative data to improve actions taken by your visitors across the customer life-cycle with your company. Statistical analysis is used to determine the winner of each test. Multivariable Testing (MVT).

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

Which conversion rate optimization platform is the right fit? It is factual information presented in a very clear way.” Joe Marshall , UX Research & Conversion Manager at Clicky Media Buckle up, because this next section is jam-packed with vital information ☟ Plan for the Long Haul. GogoBot broke our hearts.

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How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. This is a process called multivariate testing. Use this information to set up the unaltered version of whatever you're testing as your "control."

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

Which conversion rate optimization platform is the right fit? It is factual information presented in a very clear way.” Joe Marshall , UX Research & Conversion Manager at Clicky Media Buckle up, because this next section is jam-packed with vital information ☟ Plan for the Long Haul. GogoBot broke our hearts.

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Encourage Innovation & Secure Buy-In with a Balanced Portfolio of Experiments

Convert

We’ll start by breaking down multiple concepts and clearing up a few myths and misconceptions, and then we’ll dive into the meat (or tofu for our vegetarian friends) and potatoes of creating a balanced portfolio of experiments for your conversion rate optimization (CRO) programs. Or are you being an intrepid explorer?

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