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11 Best Marketing Automation Software for Small Businesses

Optinmonster

A better example of a marketing goal might be, “Send a 30-day lead nurturing sequence that converts at least 5% of new leads.” This allows you to automatically show the right messages to customers based on their engagement with your content. Let’s go over some of the most common ones.

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script | B2B

They’re raring to go with branded content about who they are and promotional materials about what makes their product great. This type of content simply isn’t relevant to their audience – at least not yet. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

On-site actions like browsing products listed in the emails, clicking on offers trigger data collection, which further trigger customized web content and product recommendations–helping drive purchases across the board. . It’s an impressive alloy of content marketing and customer experience principles. . Enhance Your Lead Nurturing.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

Transcending your inbound lead generation tactics involves working on every aspect of digital marketing, ranging from personalization to campaign designing, & execution, and finally converting the prospecting opportunities into sales. Understand Why Transcending your Lead Generation Tactics is Important.

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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

Content marketing is one of the most common strategies B2B marketers use for demand generation. Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. This is often tracked using CRM or marketing automation technology. .

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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. They can be widely used for either enterprise content management or web content management. They are often used in technical communication where the same pieces of content are re-used by different publishers.

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How to Take Vacation Without Sabotaging Your Sales Team

Hubspot

It''s for this reason that you need to start creating content weeks or months before you go on vacation. By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. After all, Google doesn''t take holidays!