Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. Read more: 5 Essentials of Dynamic Content for Smarter B2B Marketing.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

MAY 28, 2020

As an integral part of the demand generation mix, strategic planning, and execution of online and offline events fuel the lead generation endeavors. Read more on Top 10 tips for Content Marketing During Coronavirus. Event marketing is a widely used method to generate leads. A 6×6 static stand is unlikely to meet that need!

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

OCTOBER 14, 2019

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). Content reaches more readers as they trust the brands; consequently the probabilities of expediting purchases are higher. Benefits of Omnichannel Reputation Management.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Read more A guide to using Google ads for B2B Lead Generation.

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

SEPTEMBER 25, 2019

Content syndication happens when an electronic piece of content is re-distributed by a third-party website. Content can be syndicated in diverse forms including blog articles, articles, infographics, recordings & even the webinars & guest blogs (with the permission of the writer). Benefits of Content Syndication.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

FEBRUARY 17, 2020

The process of sharing, publishing & promoting your pieces of content is called Content Distribution. Content distribution is something that qualifies as the perfect marketing strategy, as this is how marketers can provide the pieces of content to their audience groups for consumption through various channels & media formats.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Any business is driven by a sense of awe that needs to be applied across all of its marketing sub-sets, including the content strategies, to inspire innovation.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. This is where positive Word-of-Mouth Marketing steps in.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 8, 2019

Brains are more receptive when it comes to receiving, commiserating with & digesting pieces of content in the form of stories. In the study, videos were preferred by about 63% of the marketers, as the most valuable & engaging pieces of content for social media marketing, while blogs were preferred by 60% of them.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56