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Things you do not know about Ad Exchange

Valasys

An ad exchange serves as a crucial intermediary in the world of digital advertising, connecting advertisers with publishers through a dynamic marketplace known as real-time bidding (RTB). This platform facilitates the buying and selling of ad space across various online channels like websites, mobile sites, and apps.

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Best Programmatic Advertising Case Studies for Exceptional ROAS

Single Grain

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. quarterly growth in reach.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Image Source: Away Need help showcasing this content? Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy. Tracking user behavior, your online store’s content can be specifically geared to each customer.

eCommerce 201
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30 Social Media Advertising Statistics to Improve Your Strategy

Single Grain

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

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Twitter Advertising Help: How to Set Up a Twitter Ads Campaign

Single Grain

Because if you do not choose the right bidding strategy based on your campaign goal or don’t work on improving your ad score, you will end up paying more for your ads, leading to a reduced ROAS (return on ad spend). They also enjoy Tweet-level control throughout the campaign, allowing for a more tailored and impactful advertising experience.

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4 Power Plays for Driving Qualified Google Traffic (Even When No One’s Looking for You)

Unbounce

Source: Advertising is Inception (SlideShare). Not only does Google’s advertising network reach 90% of internet users , but the cost can also be pennies on the dollar compared to other platforms (like social). With a low average cost per view (CPV) of only $0.05, the $25:1 ROAS absolutely justifies the investment.