Remove Content Marketing Remove Lead Nurturing Remove Marketing Leads Remove ROMI
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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

Integration of Market Basket Analysis in B2B marketing implies unleashing the power of predictive sales for allowing the organizations to grow & sustain admits the ever-increasing completion & evolving trends in the market. Read more on How Omnichannel Reputation Management Assists in B2B Branding.

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Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. &

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How Omnichannel Reputation Management Assists in B2B Branding

Valasys

Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM). As the popularity of the internet for marketing research picked up, word of mouth marketing also evolved & went majorly online.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

Moreover, according to a blog by the Hootsuite, 80% of the B2B leads generated on all the Social Media channels, come exclusively through LinkedIn. Therefore, the content marketers need to have high-quality & well-synchronized content strategies in place to attract, engage & convert an increased number of audiences on the platform.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Driving positive Word of Mouth Marketing requires executing the cores of marketing correctly which includes optimizing the endeavors such as Inbound Marketing, Social Media Marketing , Content Marketing , Omnichannel Reputation Management & Product Marketing.

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How to Define & Measure Social KPIs – Part -1

Valasys

However, depending on the audience base that a company has, the most engaging content can vary from videos to links to statuses, to even photos. Analyzing the preferred content type helps in Conversion Rate Optimization (CRO) by engaging the audiences better. if one has any queries about the event.