NuSpark Consulting
JUNE 1, 2018
Your media plan should not only target prospects based on their market segments, but also across the devices they use. Other content assets proven to work at this stage of demand generation include product webinars, case studies, data sheets, targeted newsletter, demo videos, product samples or free trial periods.
NuSpark Consulting
MARCH 30, 2016
Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Twitter’s promoted tweet program (like one of ours below), allows you to “sponsor” hashtags, and have promoted tweets appear on user timelines when they search or tweet about the conference using the hashtags. Facebook Interest ads.
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NuSpark Consulting
SEPTEMBER 9, 2012
Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Below are some sample units, including polls, surveys, and opt-in lead forms. Lead Capture and Lead Nurturing.
Convince & Convert
SEPTEMBER 21, 2010
To help you figure all this out, you might want to download my free social media strategy worksheet. Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy.
Industrial Marketing Today
JULY 20, 2010
Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills. That’s great, if you are a natural born consultant but for the rest of us, we have to learn and master these skills. Then, the teams developed a plan of action.
Convince & Convert
APRIL 20, 2010
new white paper from me and @chrisbaggott) [link] [link] Blu Maya Does Your Blog Have a Long Tail | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] [link] Ken Styles RT @jaybaer: Does Your Blog Have a Long Enough Tail? Those long-tail stats are real eye-openers.
Convince & Convert
JUNE 24, 2010
I divinity see some comparison between infomercials and social media, but more on the experience side. Maybe sampling and demos on location will fit better. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.
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