Where to deploy AI for maximum martech impact
Martech
AUGUST 27, 2024
For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC. Cons : This requires IT buy-in or external consultants to build the AI. Achieving a 10:1 ROI or better is now common, even with just one use case.
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