Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. It will change the way you think about Facebook for business.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Hubspot

APRIL 12, 2012

There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up. If You're an Attendee. Then, you know, do it.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Convince & Convert

JULY 20, 2010

audit current content against demand, analyze the quality and type according to needed media, develop a plan to adjust current content and create needed content, and measure the results achieved). Check out my Online Marketing Summit presentation below on this topic: View more presentations from Mike Corak.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting. Certainly, there is a benefit to creating content on a daily basis.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 24, 2010

Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere. Amber presented a smashing summary at the recent SocialFresh Charlotte. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Social media statistics and reporting, without the hassle.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MAY 13, 2010

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. 18 social media quotes jay baer View more presentations from Jay Baer. How can I help you?

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. I’m not going to tell your company that social media is pointless and “not for them&# because that’s simply not true.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Get them to tell your story, and you really have something viable. He was personable and funny, a real likable guy.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged. How can I help you?

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. Saw Zappos featured this wkend on tv. Great story!

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. Mark, you're spot on! How can I help you?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

link] Susan M Kuhn Very good distinctions between one-way media and social media. I am new to Twitter and Facebook, my two choices for developing my voice and platform as a business writer and consultant. link] Susan M Kuhn Very good distinctions between one-way media and social media.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective. Keep that great content coming!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. You’ll then see a search results page that shows a comprehensive list of places you’ve been mentioned on the social Web. link] Top ?

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months. Because I find that's a typical question for the small biz looking to get started.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 1, 2010

link] Shelly Kramer Get Your Social Media Story Straight | Blogging and Content Creation | Social Media Consulting – Convince & Convert [link] cravendickens I've always been a believer of sharing 'look what went wrong when…' examples with clients. As always – great piece Jay. And unfair.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. In serving in the capacity of a consultant, colleague or employee, it is not my role to try and change that vision, it’s to execute that vision and make it reality. Why ignore it? Excellent post.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 18, 2010

We were on a WebEx with a client and their PR firm, they were so called social media gurus. So they were giving their SM plan which included Flickr as the main strategy, when a MSN messager notification pops up from one of the presenters when we asked where the Twitter part of the plan was.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. At one point we discussed headline writing and what draws clicks within the social media content universe. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? The Keynote presentation app is very slick. I've been thinking about making it my conference travel/presentation device. Would it work with a i-pen or something like that? Thanks for your post… [link] jaybaer For a 1:1 it could be amazing.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 21, 2010

Flickr Creative Commons Search This is my go-to source for photos for the blog and presentations. This robust source for inexpensive stock photography is my secret lair of images for my presentations and workshops. Extremely handy for locating and adding links to specific Web pages (see link to Seth Godin above). I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 22, 2010

link] Zack Wow, list of heavy hitter presenters… you're in good company. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. No pressure, eh? No pressure, eh? How can I help you?

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 1, 2010

Maybe something we can all work on (those that support social media in organizations – both employees and consultants) is a general way to present the truth of social media (and what’s truly needed to start) in the beginning so that the execs will support it, but not expect a “silver bullet.&#

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. My friend Kyle Lacy does a lot of consulting in this area, helping organizations with Rapleaf analyses. What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JUNE 11, 2010

Wisely improve the present, it is nike dunk low thine. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Go forth to meet the shadowy future, without fear, and with a manly nike dunk cheap heart.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Adobe Experience Cloud Blog

JULY 12, 2012

Presentations centered around issues that we all face as marketers, such as: how to prove ROI, tips for succeeding in the social sphere, and guidelines to generate quality leads. A social media plan that aligns with company initiatives will support your marketing efforts, and help promote your content to a wider audience.

B2B Marketing 48

B2B Marketing Planning B2B High Quality Lead 48

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Todd Hyten RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Courtenay Pitcher 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] Shawn Vincent - Yes, says the webmaster.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

" [link] by @jaybaer [link] Todd Hyten RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Courtenay Pitcher 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] Shawn Vincent - Yes, says the webmaster.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JULY 22, 2010

My guess is that we'll find a way to measure the value of social media that will look a bit like a more sophisticated version of Customer Lifetime Value…it won't be perfect…but, we will likely develop it anyway. And, in my experience, anything that can't be quantified is considered less valuable by default.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117