Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
ScanmarQED
JANUARY 10, 2024
This provides a good comparison between the three pillars of triangulation and their use cases. At the moment of purchase, information about my transaction is sent to all the ad platforms, the web analytics tool of the e-shop and the CRM of the e-shop. As a result, synthetic impressions are inserted into the customer journey.
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