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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It’s also a process that never ends.

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Interview with Mark Schaefer

Onalytica B2B

In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. I believe this is more true than ever, and more important, I really see it happening at companies of every size. Mari Smith is so immersed in the Facebook world that you have to pay close attention to her observations.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. B2B marketers don't target Monolithic Company X or Big Conglomerate Y. You're a P2P marketer. Logistics companies aren't on Twitter. People are. Person-to-person.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). One of the most common things we hear from B2B companies is “our audience isn’t on social.” Steal from B2C.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]

Hubspot

Smart Guy said, "B2B is still P2P" (meaning person-to-person, not peer-to-peer illegal downloading ;). It''s as if selling to people who work at companies somehow regresses our interpersonal skills. And we''ve seen first hand how successful you can be on social media if you think of B2B like P2P. It''s so simple. It shouldn''t.

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A Quick Guide to Snapchat for Nonprofits

Hubspot

The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Stories are little video collections of your Snaps that you can put together which only last for 24 hours. Geofilters!

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Others will offer starting prices for plans that are geared toward smaller companies. They specialize in voice and video calls as well as cross-channel personalized messaging. Voice Select offers many features for voice and video calls. If a product solves some of your pain points well you can always complement it with others.