Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. What Is an Enterprise Marketing Strategy? Personalize at scale.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Thinkers360

MAY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 thought leading companies on artificial intelligence for 2024. Join Enterprise Lite to work with all of these Artificial Intelligence influencers! 5280 Life Sciences Consulting, LLC Turn our experience into your companies greatest strategic advantage.

Marketing AI 138

Marketing AI Lead Ranking Lead Scoring Enterprise Management 138

Martech

DECEMBER 7, 2021

Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. Whether the vendor seems to understand your business and your needs.

Work Management 108

Work Management Enterprise Management Digital Asset Management Marketing Management 108

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Pricing: $79/$159/$299 per month; enterprise pricing by quote.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Zoominfo

JULY 26, 2022

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. An enterprise API strategy can transform your data management system for better GTM sales motions, targeted outreach, and success. That’s the value of ZoomInfo’s Enterprise API technology.

API 130

API Enterprise Management Top of Funnel Zoominfo 130

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

Enterprise Management 247

Enterprise Management B2B Marketing Tools Marketing Management 247

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. Prospecting is an early and critical stage in the sales process.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Humanizing Sales Enablement 1.1 Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Zoominfo

AUGUST 27, 2020

Sales territory maps serve as the game boards for outside sales, which makes field sales reps the game board pieces. Though it can be tedious, sales territory mapping provides a framework for strategic planning — ensuring that sales reps don’t go into meetings blind. What is Sales Territory Mapping?

Enterprise Management 264

Enterprise Management Marketing Management Zoominfo Budget Programs 264

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Does their tool make hreflang coding recommendations? Click here to download!

Enterprise Management 112

Enterprise Management Digital Asset Management Work Management Marketing Management 112

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. With B2B marketing, it’s all about value.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. Pricing: contact vendor. Pricing: contact vendor. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Salesforce Marketing Cloud

FEBRUARY 14, 2023

The big picture The average enterprise company uses more than 1,000 different applications across separate departments, which are often siloed, according to MuleSoft’s 2023 Connectivity Benchmark Report. This is known as vendor sprawl. Consolidate your spend with one or just a few vendors. What is vendor sprawl?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

SmartBug Media

APRIL 14, 2023

To achieve that longevity, you'll need your marketing, sales, and customer service teams to work together as one. Revenue operations (RevOps) can make this process much more manageable. We’ll then show you how HubSpot's Operations Hub helps with your RevOps process and removes duplicate records.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Budget 98

Heinz Marketing

OCTOBER 19, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Companies need to pinch pennies, reduce costs, and in many unfortunate cases, reduce their workforce, too. Marketing departments are often the first to find their budgets cut.

Enterprise Management 116

Enterprise Management Marketing Budget Budget Programs Work Management 116

Valasys

SEPTEMBER 12, 2023

Today’s fast-paced business world requires efficient management of customer relationships and sales orders to achieve sustainable success. Focusing on this aspect of their operations enables companies to not only satisfy their customers but also streamline processes, ultimately leading to higher profitability.

Enterprise Management 52

Enterprise Management Marketing Management Order Effectiveness 52

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. But before we dive in, it’s important to understand exactly what we mean when we say “sales tech stack.”

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Dig deeper: Marketers need a unified platform, not more standalone tools Customized Buddies.

Enterprise Management 120

Enterprise Management Marketing Management Vendors Knowledge Base 120

Martech

JUNE 15, 2023

.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Either that process is too slow to keep up with the goals or the goals get diluted.”

Enterprise Management 112

Enterprise Management Marketing AI Work Management Marketing Management 112

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. These tools enable you to leverage customer data to boost engagement. There are many things you can do with these tools. In this guide, we go over some important pricing aspects for customer engagement software.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

TrustRadius Marketing

FEBRUARY 11, 2022

Cloud management platforms (CMP) are the ultimate reins to cloud computing chaos. Software companies, developers, tech startups will appreciate the heightened control and insight they can get with cloud management solutions. Cloud Management Platform and Cloud Management Software.

Enterprise Management 52

Enterprise Management Budget Programs Pricing Price 52

ClickZ

OCTOBER 1, 2020

30-second summary: There are plenty of software options to help process subscription sales, for small, medium and large companies. The software you ultimately choose needs to fit your company and your sector. Sales and Marketing teams need systems that help them sell a new way.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? And just like any tough job, lead generation requires the right tools–even for professional marketers. That’s why in this post, we’ll be sharing our top picks for tools that’ll help you nail every aspect of web-based lead generation.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

seo.co

SEPTEMBER 29, 2022

As digital marketing continues to grow in popularity, the demand for SEO services has also increased exponentially. This has given rise to white-labeled SEO services that involve reselling tools and resources from another vendor, but under a different brand name, i.e., your label slapped on top of someone else’s services.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

SmartBug Media

JANUARY 4, 2021

It is a well-known fact that race car drivers rely on the quality of their cars, their skilled crew, and a variety of performance tools to help them win the race. The same principle may be applied to sales professionals who need the right knowledge, from the right source, with the right tools, at the right time to close the deal.

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96

Martech

DECEMBER 13, 2021

Part one looked at Fact 1: Digital Asset Management is a metadata engine. If you imagine digital asset management as a chess game, some of us have a base understanding. Digital asset management is a lot like chess. The critical part here is thinking across the enterprise. This is part two of an ongoing series.

Digital Asset Management 122

Digital Asset Management Enterprise Management Marketing Management Curation 122

Hubspot

JANUARY 28, 2020

The sales funnel might be the most notorious, fundamental, straightforward model detailing the process by which prospects become customers. The old school sales funnel is typically divided into three stages: awareness, consideration, and decision. The funnel gets narrower with each transition to a new stage.

Marketing Automation Services 65

Marketing Automation Services Budget Programs Top of Funnel Enterprise Management 65

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. The truth is, B2B sales doesn’t have to be a slog. B2B selling experience encompasses how businesses market and sell their products or services to other businesses.

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

TrustRadius Marketing

OCTOBER 23, 2022

It’s surprisingly easy to go through the whole selection process and buy the wrong software (many reviewers have said as much). Companies often forget about team input, review sentiment, and research the vendor’s reputation. Below, we explore all the main factors to consider in the decision-making process.

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

Marketing Automation Services 97

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 97

Oktopost

JUNE 17, 2020

What part of sales do sales automation tools actually automate? Where sales automation really excels is in taking care of the administrative tasks attached to the sales process. This way your sales people can spend more of their time actually selling. . What is Sales Automation?

Marketing Automation Services 99

Marketing Automation Services Budget Programs Enterprise Management Work Management 99

Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. Dig deeper: Salesforce launches pilot NFT cloud. Why we care.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Automation 111