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BrightTALK Unveils new insights tool for B2B Marketers to Target the Buying Intent

Valasys

On the 30 th of September 2019, BrightTALK announced its new insights tool to aid in the level of precision of its buying intent-based marketing product named Intent Leads. The tool helped the B2B brands identify the prospective leads possessing the buying-intent.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Less intense competition and the right intent More specific keywords are easier to move to the top, as there are almost no competitors fighting for them. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial.

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The Future of Lead Prioritization: A Guide to Predictive Analytics & Lead Scoring

Inbox Insight

Reading time: 4 minutes The Evolution of Lead Prioritization Lead prioritization systems have come a long way from traditional methods. Insufficient data analysis: Inadequate data analysis or the limitations of relying solely on first party intent can lead to missed opportunities to prioritize leads displaying in-market tendencies.

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How Metadata Fundamentally Changed My Approach to B2B Marketing

Metadata

After a few years, I decided it was time for a change, so I made a big one and started my career in marketing at a company called Influitive , which is the technology behind the customer communities at companies like Adobe, ADP, and IBM. With leads coming in, I felt like the Marketing team was doing its job.

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What Is B2B Demand Generation? Understanding The Basics

Schubert B2B

social media, community boards, podcasts, etc.). The methodology aligns with buyer behavior, focusing on acquiring high-intent leads and revenue by ensuring buyer preferences are always at the forefront. A few such tactics are: cold calls cold emails direct mail intent data, and purchasing data.

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You’re making it way too hard for prospects to buy your product

MKT1

We only include sponsorships from products or services when we’ve received a positive recommendation from the MKT1 community or our portfolio companies—or when we’ve used the product or service ourselves. You have a high-intent prospect’s attention, don’t waste it!

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Modern marketing looks a lot like…product?

MKT1

Generates high-intent leads: If someone is looking for this information, they are likely in a relevant role and don't yet have a solution like Anrok. As you create new types of assets, think not just about how many leads they drive, but how they impact the full funnel.