Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the b2b market, and their sales cycles can continue for years. Great sales and marketing alignment, of course! Katie, can you tell us about your sales cycle?

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Content Marketing Institute

DECEMBER 29, 2017

Paul and the team only gate content when registration enables Health Catalyst to provide something (other than the content piece) the audience would want. Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). @KimMoutsos Click To Tweet. Click To Tweet.

Planning 102

Planning Content Marketing Enterprise Management Work Management 102

SnapApp

JUNE 2, 2017

Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. Most people do want demos, they just want them on their own time and not always with a sales rep conducting them. . Use the theme to ask sales qualifying questions without being pushy. . . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JUNE 4, 2019

Inviting another person to co-host your webinar is a surefire way to bring in more expertise and provide value for your attendees. That’s a great way to encourage more sales—and target the 70 percent of consumers who look for product reviews before purchasing a product. Our conversion rate from visit to registration increase by 6.79

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. Welcome to the program, Dan. Dan: Jay, thanks so much. Really fired up to be on the show.

Paid Content 98

Paid Content Paid Search Agency Click Rate Lock-In 98

LeadSquared

JUNE 22, 2021

The process of creating an ad campaign starts with setting up an objective for your ad. Let’s look at a funnel describing the stages a consumer must go through for buying a product or service. And now we were at the front of all those involved in the decision-making process for evaluating our product. LinkedIn Ads Objectives.

Paid Search Agency 52

Paid Search Agency Linkedin Cost Per Click Ads 52