KoMarketing Associates

MAY 2, 2017

Online reviews through blog post or video, awareness campaigns, or even presentations are all different ways you can work with influencers in your niche. Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Social Media.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

SmartBug Media

APRIL 8, 2019

If you are doing the onboarding and your partner is simply referring and perhaps co-selling with your team, it’s important that the co-selling partner understands your customer success process so they can adequately prepare your new customer. There’s one process that will matter most to your partners: lead and/or deal registration.

Advertising Agencies 72

Advertising Agencies Co-Registration Buyer Personas Marketing Management 72

BenchmarkONE

NOVEMBER 23, 2018

You can (and should) gate content like white papers, reports, videos, and research. A simple post to the webinar registration page works fine. If you’d rather try out a live event with a more native-friendly feel, you can host an FAQ or presentation on Facebook Live. Here’s how Cleriti promotes their webinar on Twitter.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. The platform offers a vast library of templates, images, fonts, and design elements for creating graphics, including social media posts, presentations, flyers, and more.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 91

Enterprise Management Work Management Account Based Marketing Marketing Management 91

NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. This data presents a greater potential for identifying and prioritizing high-quality and verified leads. Promoting your webinars or virtual events is also crucial to increase registrations and attendees. Selecting partners is critical.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Paul Gillin

JUNE 24, 2010

I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. One of the most popular indications of customer satisfaction is the Net Promoter Score (NPS), introduced in 2003 by Fred Reichheld of Bain & Co.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Adobe Experience Cloud Blog

OCTOBER 14, 2015

SlideShare is a slide hosting service that allows users to upload presentation slides to share online. It provides an unparalleled opportunity to use video to present to an online audience who already demonstrates a deep interest in what you offer. Co-Brand/Co-Author Your Ebook. Measure results with A/B testing.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. The platform offers a vast library of templates, images, fonts, and design elements for creating graphics, including social media posts, presentations, flyers, and more.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

Engagio

MARCH 23, 2020

Prior to joining Smarsh, I co-founded a software startup that was solving the need to encrypt messaging and voice communications. When we started looking at Engagio and having conversations where enterprise reps and SDRs said, “I saw that this guy downloaded these white papers assigned to your accounts. And very open communication.

Enterprise Management 62

Enterprise Management Work Management Account Based Marketing Marketing Management 62

SnapApp

JUNE 2, 2017

These ideas can be used in any vertical, and can be largely created with content you already have – repurposing pillar assets like white papers, ebooks, videos, blogs, infographics, and the like into smaller, more engaging content pieces. . . Take this quiz” is a much more compelling CTA than “Download this paper.”. . .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. What channels will resonate the most, for example, what presentation format will work? Take Demandbase for example.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Adobe Experience Cloud Blog

JANUARY 10, 2018

As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you. Getting registrations to attend your webinar can be challenging. Get everything you want to talk about on paper. You’ll need a landing page to drive traffic and convert registrations.

Webinar Metrics 134

Webinar Metrics Paid Content Lead Scoring Lead Ranking 134

Hinge Marketing

JULY 21, 2022

a blog post that starts ranking in search results) is important to avoid presenting outdated information. A growing number of events require speakers to center their presentations on case studies. Some require vendors to co-present with their clients. Keeping tabs on content that drives regular visibility (e.g.,

Paid Content 93

Paid Content CMS Development Lead Ranking Work Management 93

SnapApp

JULY 7, 2017

As you know, we are a B2B content marketing agency and we produce a lot of technical white papers for our clients. By definition, a white paper is an in-depth report on a specific topic that examines a problem and then offers a solution. Interactive white papers combine all these tools into a cohesive experience. Maryrose Lyons.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). View more presentations from HubSpot Internet Marketing. I don't do public presenting for a living at all.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28