Paul Gillin

JUNE 24, 2010

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. With split testing, you can try two different experiments, each targeting a different segment of your customer base. The value of those registrants divided by the cost of the newsletter is an ROI metric.

ROI 50

ROI Paid Content Social Marketing Webcast 50

SnapApp

JUNE 4, 2019

Once you’ve nailed that, Julia explains how to put it into practice: “Adopting this approach can often require segmentation of your lists and therefore, preparation is key. Decide who your webinar is targeted at, together with the goal of the webinar—educational, action-oriented, for lead generation purposes or building your community.

Webinar Metrics 120

Webinar Metrics Effectiveness Co-Registration B2B 120

Hubspot

MAY 22, 2018

A business plan is a living document that maps out the details of your business. It's a living, breathing document and should be treated as such. Keep in mind that your business plan is a living, breathing document. Market Segmentation. Green Investments has segmented the target market into two distinct groups.

Startups 101

Startups Top of Funnel Work Management Business 101

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . The distinctions between those two fields are often confusing to newcomers, and a quiz would be the perfect vehicle for segmenting leads. . . . Dryrun | Co-Founder/CEO. . . We've used a couple of interactive content types for lead generation.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

FEBRUARY 25, 2018

Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. With lead generation being the top goal for content marketing , however, ebooks are an essential part of an successful inbound marketing program. design an ebook.

Template 101

Template Landing Pages Stats Top of Funnel 101

Hubspot

FEBRUARY 3, 2015

Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. But with lead generation as the top goal for content marketing , ebooks are an essential part of any successful inbound marketing program. creating an ebook.

Template 28

Template Landing Pages Top of Funnel Lead Ranking 28

Industrial Marketing Today

NOVEMBER 17, 2010

I went directly to the source, Joe Pulizzi , the man who literally wrote the book on content marketing (co-authored Get Content Get Customers ) and the founder of the content matching site Junta42. By now it is well documented that the Internet has changed buyer behavior dramatically and permanently. At least I couldn’t find any.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60