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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Direct mail effectiveness. Direct mail effectiveness. Email list health metrics.

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3 Legal Steps Podcasters Often Forget About

ConvertKit

As an attorney who has been a podcast host and has worked with creatives and content creators for the last two years, I’ve been able to compile a comprehensive list to help every podcaster feel confident that their content (and businesses) are protected. To qualify for registration, a trademark owner must use the trademark “in commerce.”

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29 Simple Ways to Grow Your Email List

Hubspot

But not by purchasing email lists -- learn why you should never buy an email list in this post.). What is an email list? An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. 29 Creative List Building Techniques.

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Industry Spotlight: Email Marketing at Nonprofits

Litmus

Email deliverability. Let’s get started… List Size. For instance, 81% of nonprofits have an active email list size of less than 500,000, compared with 56% for all industries, according to 3,000 responses to Litmus’ 2018 State of Email Survey , which included 241 marketers at nonprofits. Send frequency. Campaign planning.

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3 Reasons Email is the Coolest Vampire Today

Convince & Convert

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Shameless Plus – For more insights on what influences email deliverability, check out our Letters to the C-Suite: Getting Serious About Permission & Deliverability). Why is email such a steady producer?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here a list of nine great sources to get you started.). A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses. In email, not all bounces are bad, so it's important to distinguish between hard and soft bounces before taking an email address off your list.