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Not Tracking Social Media ROI is Your Fault

Convince & Convert

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Most sales people still don’t.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Keegan Brown.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

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6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script | B2B

About this time last year, I looked at data in two reports by providers of SaaS software for hosting virtual events. The takeaway is, if you’re getting 50% of your registrants to attend your virtual event, you are doing better than many of your peers. >>> Collaborate with the sales team to produce events.

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B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies

Industrial Marketing Today

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. Kubotek – developers of 3D geometry-based engineering software. You can download the full report from [link] (doesn’t need registration). CSC Scientific Blog – a blog about test equipment.

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

Learn How Commitbiz Improved their Sales Efficiency with LeadSquared. “In 10x your Sales Productivity with LeadSquared. 10x your Sales Productivity with LeadSquared. Book your 1-1 consultation today! Improved Sales Workflows. 100 % Sales Visibility. Improved Sales Workflows. 100 % Sales Visibility.