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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

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There Is No One Size Fits All B2B SEO Program

KoMarketing Associates

High Level Examples: One organization featured a team of three content marketing professionals as well as partnerships with PR and marketing communication departments and specialists. Another organization was stuck in a legacy CMS from a previous holding company. Preliminary SEO Analysis.

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Marketing and Sales Alignment at BitDefender

SWZD

We continue to learn from marketing leaders at BitDefender as we interview Alison Harris , Worldwide Head of Enterprise Digital Marketing. Ali described how she literally learned about marketing at the dinner table growing up: “When I was very young I wanted to be a cop or a vet. Career and Background.

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Google Alerts: how it works and why it doesn’t

Contify

It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point. However, it falls short of meeting the expectations of many professionals. This understanding will help us to set our expectations right and to take corrective measures where Google Alerts falls short.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

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Google Alerts: how it works and why it doesn’t

Contify

It is one of the most popular services for tracking the Internet. Most professionals use or have used it at some point. However, it falls short of meeting the expectations of many professionals. This understanding will help us to set our expectations right and to take corrective measures where Google Alerts falls short.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. But, it seems to have had the opposite effect.