Content Standard

MARCH 21, 2022

It’s no wonder personalization is one of the hottest topics in digital marketing. Here, we’ve included examples of successful personalization activations as well as 7 critical questions to answer as you build your framework, complete with options, examples, and resources to help you define your strategy. What Are Our Goals?

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” A tall order, CMO, a high bar set right upfront. Not easy, but oh, how necessary.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Litmus

DECEMBER 8, 2020

In this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. Over 600,000 marketing professionals use Litmus’s tools to build, test and analyze better email campaigns faster.

Multi-Touch Attribution 84

Multi-Touch Attribution Analytics Marketing & Strategy Budget Programs 84

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Conclusion 1.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Outgrow

OCTOBER 18, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Eric Quanstrom for our monthly podcast – ‘ Marketer of the Month ’! How outbound marketing aids in achieving typical goals for enterprise clients. Doing more with less : marketing budgets in the downturn. Eric Quanstrom: Account-based marketing.

Enterprise Management 52

Enterprise Management Marketing Budget Multi-Touch Attribution Brand Identity 52

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. What is the market research, the intel? And why it’s never easy. It is classic “homework.”

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Metadata

APRIL 4, 2023

said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. You have fewer resources than you did before. Everyone’s feeling it, but it hits marketers and their budgets a little harder.”

Cost per Lead 52

Cost per Lead Demand CPL ROI 52

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

Marketo 48

Marketo Multi-Touch Attribution Marketing Automation Services Lead Ranking 48

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. It’s every CMO and business owner’s first (and sometimes last) SEO thought, and usually the primary metric by which SEO efforts are measured.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

LeadsRX

JULY 19, 2021

Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Especially if they don’t have confidence the data, say from attribution, is completely accurate. Poor Data Quality. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Metadata

NOVEMBER 7, 2023

The mere mention of attribution is enough to give even the most seasoned B2B marketers the heebie-jeebies—and rightfully so. Marketing teams big and small alike are under loads of pressure to maximize their budget and make sure every penny goes the extra mile. Multi-touch: All of the touchpoints receive fractional credit.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Ideal Customer Profiles B2B Marketing 52

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email. Oh, to dream big.

Marketing Budget 93

Marketing Budget Budget Programs Marketing Attribution Marketing Budget Creation 93

The ABM Agency

MARCH 28, 2023

Reading Time: 12 minutes Reading Time: 12 minutes Marketing is a constantly evolving field that presents businesses with various challenges. In this blog post, we will explore some of the biggest marketing challenges faced by businesses today and how to overcome them.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

The Marketing Blender

FEBRUARY 20, 2024

In the dynamic world of B2B manufacturing, marketing can be a complex maze. That’s a lot of people who have to say, “Yes” to your marketing! This complexity heightens the difficulty of marketing to multiple personas with different needs and tracking attribution amidst off-screen decisions that can sometimes span multiple organizations.

B2B Marketing 52

B2B Marketing Advertising Agencies Multi-Touch Attribution B2B Thought Leadership 52

Full Circle Insights

FEBRUARY 28, 2021

A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

chiefmartech

AUGUST 5, 2019

Martech is marketing — at least an essential part of it. Come soak up three days worth of educational sessions covering key topics and practices across marketing technology and operations, featuring: 6 keynotes from superstars such as Charlene Li and Mitch Joel. 21 sponsored sessions from leading marketing technology providers.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. They were my first foray into the marketing technology space.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

Heinz Marketing

FEBRUARY 19, 2018

By Matt Heinz, President of Heinz Marketing. If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. And sometimes it’s not about sales and marketing. Paul Roberts: Absolutely.

Top of Funnel 56

Top of Funnel Banner Ads Paid Search Agency Banners 56

Martech Advisor

SEPTEMBER 30, 2019

The convergence of tech and marketing is a new trend shaping the industry, but it still has some challenges. In this article Hugo Loriot, Managing Director at data consultancy fifty-five, shares how to identify expertise in both areas, bridging the gap for marketers. Here is where the priorities of marketing and IT often misalign.

Advertising Agencies 50

Advertising Agencies Work Management Marketing Management Multi-Touch Attribution 50

Engagio

JUNE 2, 2020

A company that was in the marketing for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. After all, you just lost a quarter to a half of your market.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. If economic uncertainty continues, these programs should remain a core element of a marketing strategy.”. Pivoting Your Go-To-Market Strategy on a Dime. After all, you just lost a quarter to a half of your market.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Content Standard

AUGUST 2, 2018

True or false: Social media marketing is best used for brand awareness. The unpredictable nature of social media and the widespread adoption of standards that de-prioritize brand content and elevate individual users’ posts has some marketers questioning the value of their social media strategy. Is it still worth the investment?

Marketing Attribution 49

Marketing Attribution Lead Ranking Social Media Multi-Touch Attribution 49

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . And it’s only expected to rise : . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Episode 3: Agencies of Change [00:00:00] Pete Housley : Hey marketers.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Hubspot

OCTOBER 2, 2019

More and more martech solutions will pop up on this map next year, because marketers can't get enough of them. We've swapped our "all-in-one" marketing solution for an "all-on-one" platform that sees our average customer plugging in seven different tools to get the most out of HubSpot. Service delights and feeds back into marketing.

CRM 76

CRM Work Management Marketing Management CMS Development 76

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Kapost

AUGUST 8, 2016

When it comes to marketing technology Bala Kudaravalli thrives on simplicity. With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. Must-Know Marketing Technology Advice from Bala Kudaravalli, Marketing Technology Director at Salesforce.

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. Digital marketing accounted for more than half of ad spending in 2020 for the first time ever. Marketing leaders are betting on a digital-focused future by adopting martech solutions at an accelerated pace. CMOs use that same infrastructure to gather data and reach out to customers.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Choozle

APRIL 30, 2024

According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% of marketing budgets are now dedicated to paid media, underscoring its critical role in marketing strategies. According to eMarketer , 42% of all digital marketing spending goes into search marketing. And it’s a significant industry.

Paid Content 52

Paid Content Multi-Touch Attribution Paid Search Agency Marketing Budget 52

Full Circle Insights

JANUARY 28, 2021

But there’s one valuable lesson marketing leaders can take away from 2020: always be prepared for the unexpected. It’s a good idea to prepare your marketing team now for the next global disruption. Adopt Agile Marketing Methods. Marketers who want to add agile techniques can find a quick start guide here.

Sales Management 98

Sales Management Marketing Attribution Lead Ranking Planning 98

Full Circle Insights

NOVEMBER 24, 2020

Agile marketing is enjoying a resurgence of popularity in the pandemic economy. Adapted from Silicon Valley product development culture, agile marketing is described by SiriusDecisions as a method where self-directed, cross-functional teams: Work toward a shared goal. Getting Started with Agile Marketing. Collect feedback.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

JUNE 16, 2020

Defining Digital Marketing Metrics. B2B marketers: are you doing more digital campaigns lately? If so, you’ve got company: many businesses have shifted spend from in-person events like lunch-and-learn gatherings to digital marketing campaigns due to lingering public health concerns. Bridging the Digital Marketing-CRM Divide.

Lead Ranking 98

Lead Ranking Marketing Attribution Sales Management Enterprise Management 98

Full Circle Insights

JULY 9, 2020

With no future current participation, we’re seeing a lot of restructuring and planning going on in B2B marketing organizations, where marketing teams are thinking about ways to allocate more of their budget to reinvestments in digital marketing. But what’s the best way to re-plan our B2B marketing budgets? DOWNLOAD NOW.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Lead Ranking Planning 98

Full Circle Insights

SEPTEMBER 11, 2020

By Bonnie Crater o riginally featured in Marketing Profs. Rumors that the CMO role is going the way of the dodo bird have been circulating for years. But it’s also possible that the devaluation of the CMO role is in some cases the consequence of outdated notions of what CMOs do and misconceptions about the scope of the job.

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CMO Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

SEPTEMBER 8, 2021

As we move further into the second year of the coronavirus pandemic, the economic repercussions have sparked rumors of a fundamental reset in business roles, including the role marketing plays in driving business. Each of these marketing functions is essential and they don’t necessarily have to be handled by someone with a specific title.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JUNE 22, 2021

Agile marketing is having a moment. According to a recent AgileSherpas survey, more than half of all marketers report that they use at least some agile methodologies, with more than a third reporting that the pandemic accelerated their move to agile marketing.

Planning 102

Planning Lead Ranking Sales Management Marketing Attribution 102

Full Circle Insights

NOVEMBER 24, 2020

maker of comprehensive sales and marketing performance measurement solutions, has continued to focus on innovation this year, harnessing patented technologies and designing new dashboards for its Digital Source Tracker product to empower digital marketers with the Full Circle Method. SAN MATEO, Calif.,

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Full Circle Insights Lead Ranking Sales Management Marketing Attribution 94