Sword and the Script | B2B
APRIL 23, 2024
There are so many variables to every campaign that it’s important to design good experiments. And it’s easy to poke holes in most attribution models. That’s how Post It notes were discovered and it went on to be a best-selling project. We need to experiment with marketing too. Companies that do this tend to outperform peers.
Engagio
JANUARY 20, 2024
” GTM Strategy – The Balancing Act Get ready to learn valuable marketing strategies from Neil Dowling, the CMO of WritePoint, who shares his expertise on navigating economic uncertainty with confidence and optimism. “Mixed media modeling is a completely different kind of attribution.
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Adobe Experience Cloud Blog
AUGUST 16, 2018
By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Determine the strategy, goals, and attribution model. Conclusion.
SmartBug Media
SEPTEMBER 7, 2020
MPI is designed to help you track the health of your marketing efforts broadly and spot areas in need of improvement. If you have the account-based marketing (ABM) or revenue cycle model (RCM) add-ons, you can drill down by additional attributes as well. This is used for calculating first-touch attribution.
Content Standard
MARCH 21, 2022
Whether you’re planning a large-scale, multi-touch campaign or starting small with one channel or audience segment, these three personalization examples can help inspire your strategy: Netflix serves as one of the most well-known examples of a brand with successful, robust personalization. Image attribution: Pexels from Pixabay.
B2BMarketing.net
FEBRUARY 8, 2024
The subject of the interview was captured in the title, “From CMO to CEO: Journey to Destination.” Didier was the perfect interlocutor ; that rara avis whose previous roles included being CMO of other global, med-tech companies, he was uniquely poised to speak about the famously fraught relationship between the CMO and CEO functions.
Litmus
DECEMBER 8, 2020
Jason Rodriguez: Welcome to Delivering, a podcast about the email industry from strategy to design, code to leadership and everything in between. So how do we get more emails, more customers, more touches per customer. Episode Transcript. I’m your host, Jason Rodriguez.
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